Remember two years ago, the CEO of the company I worked for, go just call meeting, tell us about the idea.. and within 5 weeks… design is ready. No user research, market fit conversation, or competitor analysis.. Just brief, and marketing campaign discussions.

But does it work.. well the answer is tricky, sometimes you can do research well, and the product still doesn’t hit expectations… sometimes having a founder or CEO that has a good understanding of their product and the landscape, PLUS connections in such business could beat any research process, now imagine coupling that with amazing research, testing and fast iteration and you have a super product!

Alternatively, you can also do very good research, and because the product doesn’t have a very good marketing strategy the product flops. Nothing is certain when developing a product, that’s why sometimes rather than argue with my manager or CEO about some design decisions they want, I sort of design a better version of their idea, ultimately creating their vision.

(READ MORE HERE)